Jo Collier
– Recruitment Expert & Job Coach
Why I Created Career Badassery
Leadership in recruitment can be lonely and exhausting. Women leaders face high-stakes decisions, team challenges, and constant pressure—yet there’s nowhere to turn for real support. Networking is surface-level, business coaching lacks community, and masterminds aren’t industry-specific. I saw the gap: women leaders in recruitment need all of it in one place.
That’s why I created Career Badassery—a high-impact membership combining powerful networking, expert coaching, and real career growth. No more figuring it out alone. Just the strategies, support, and confidence to lead with impact and thrive.
My “Why” for My People Group
Is to help my client partners recruit the right team member—someone who not only brings the skills and experience they need but also fits seamlessly into their culture.
I focus on finding candidates who are humble, people-smart, and hungry to make an impact.
Jo Collier
– Recruitment Expert & Job Coach
Why I Created Career Badassery
Leadership in recruitment can be lonely and exhausting. Women leaders face high-stakes decisions, team challenges, and constant pressure—yet there’s nowhere to turn for real support. Networking is surface-level, business coaching lacks community, and masterminds aren’t industry-specific. I saw the gap: women leaders in recruitment need all of it in one place.
That’s why I created Career Badassery—a high-impact membership combining powerful networking, expert coaching, and real career growth. No more figuring it out alone. Just the strategies, support, and confidence to lead with impact and thrive.
My “Why” for My People Group
Is to help my client partners recruit the right team member—someone who not only brings the skills and experience they need but also fits seamlessly into their culture.
I focus on finding candidates who are humble, people-smart, and hungry to make an impact.
Ways To Work With Me
One-On-One Job Coaching Services
Receive one-on-one job coaching from a professional with 40 years' experience in recruitment.
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This is a high-performance sales program for recruiters who want to dominate client acquisition, increase commercial acumen, and create long-term business relationships.
Learn MoreJo Collier
Recruitment & People Expert | Consultant | Speaker | Job Coach
Hi, I’m Jo Collier, the founder and director of My People Group, established in 2015, and Job Seeker Academy, launched in 2024. With nearly 40 years of experience in recruitment, I’ve had the privilege of growing alongside Australia’s $16 billion recruitment industry, helping to shape it into what it is today.
What drives me every day is my passion for helping people find their ideal careers and supporting businesses to build exceptional teams. As a Recruitment Expert and Job Coach, I bring not only years of expertise but also a genuine desire to see individuals and organisations thrive.
I understand that navigating the job market or building a great team can feel overwhelming, but that’s where I come in. Whether you’re looking for your next career move or seeking the right talent for your business, I’m here to support you with personalised advice, practical solutions, and a commitment to your success.
Here are some of my career highlights that showcase the journey and impact I’ve had in the recruitment industry:
- Pioneering the Field: One of the first business development managers in recruitment, working with leading firms like Ecco and Adia.
- Breaking Barriers: As the first female CEO of Adecco, led the company for over a decade, increasing its bottom line by 220% in the first year.
- Securing Major Deals: Successfully managed labor hire agreements valued between $20-$30 million, handling complex, large-scale client relationships.
- Entrepreneurial Ventures: Founded JOC People in 2015, later rebranded as My People Group in 2019, focusing on humble, hungry, and people-smart recruitment strategies. In 2024, launched the Job Seeker Academy to provide job seekers with the tools and insights needed to thrive in today’s competitive market.
- Driving Growth: At Ecco, turned around significant financial losses and achieved 400% growth within the first year as a lead salesperson.
- Recognition: Honoured as one of BRW’s Top 20 Businesswomen in Australia in 2002.
- Building from Scratch: Selected to launch PeopleCo, growing the business from concept to 39 branches and more than 3,000 clients across Australia in just two years.
- Published Author: Co-authored Rural Business Women – Inspiration and Business Woman: Advice to Grow Your Business from Regional Australia in 2021, sharing insights and experiences to empower others.
- Turnaround at Ecco: Identified significant financial losses and achieved 400% growth in her first year as lead salesperson.
- PeopleCo Launch: Selected to launch PeopleCo, growing it from concept to 39 branches and over 3000 clients across Australia within two years.
These experiences have shaped my passion for supporting businesses in building strong teams, and job seekers in finding fulfilling careers.
Stephen Smith – Director, Hunter Shore Group USA
“Job seeking is a skill, and Jo Collier is your go-to expert! I came across Jo when she was recruiting for a role that wasn’t exactly what I was seeking long-term. However, during our conversation, she shared a few of the power moves she teaches in the Job Seeker Academy. I put them into action and, to my surprise, landed my dream job—a position with real growth opportunities! Jo’s expertise and actionable insights completely changed my job search approach. If you’re serious about finding a role that fits your aspirations, I can’t recommend Jo and the Job Seeker Academy highly enough.”
Doug Niekerk
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