Jo Collier
FOUR DECADES IN PEOPLE, SALES & LEADERSHIP
MY STORY…
STILL LEARNING, STILL GROWING
‘Creator of The 3C’sTM Hiring System’ – explain you are the creator, it’s your system, what it means, what problems it helps to fix.’
I’ve spent four decades in the business of people – sales, leadership, and recruitment.
I’ve built teams, led turnarounds, driven growth, and helped shape the way recruitment operates across Australia.
As the first female CEO of Adecco Australia, I led one of the country’s largest recruitment companies through a decade of transformation – lifting profits by 220% in my first year and driving performance across thousands of people nationwide.
In 2015, I founded My People Group and not long after, My Exec – both businesses are built on the belief that great businesses start with great people – and that recruitment should be grounded in Character, Culture, Capability and Future Allignment – not chance.
In 2024, I launched the Job Seeker Academy – giving people the confidence and clarity to own their careers in a changing world.
A year later, I launched My Sales Recruiter, designed to help organisations find high-performing sales talent — people who deliver outcomes, fit the culture, and move the business forward.
Because at the end of the day, it all comes back to one thing: results through people.
That’s what drives me.
Why I Call Myself a Sales Expert
Because I’ve sold:
- In every market condition: boom, bust, remote, in-person, and hybrid.
- To every kind of industry: manufacturing, construction, professional services, consumables, agriculture, logistics, warehousing, retail, health, education, and finance.
- At every level: from cold-call to close, from SME to national enterprise.
But expertise isn’t about the past. It’s about staying curious. Staying green so you grow. Because the moment you think you’ve made it in sales – you rot.
So, I keep learning – from the books, the podcasts, the thought leaders, the webinars, and most importantly… from the clients I serve.
I’ve lived sales. Led sales. Taught sales. And I’ve never stopped learning it. That’s why I call myself a sales expert. And that’s why I’ve built my sales SOP’s – to help you stop winging it… and start winning with a system that works.
Why Me For Recruitment?
Because I’ve seen every side of recruitment.
From the desk of a recruiter… to the boardroom of a national brand.
From start-ups hiring their first employee… to enterprises building entire divisions.
I’ve recruited through every market – from skill shortages to hiring freezes – and for every kind of business, from agriculture to accounting, logistics to leadership.
But expertise in recruitment isn’t about filling roles.
It’s about understanding people – what drives them, what stalls them, and what makes them stay.
Over nearly 40 years, I’ve helped shape Australia’s recruitment industry – leading teams, transforming businesses, and driving performance at every level.
As the first female CEO of Adecco Australia, I led one of the country’s largest recruitment companies through a decade of growth, increasing profits by 220% in my first year.
I’ve turned around divisions, launched brands from scratch, and built companies that grew to 3,000+ clients nationwide. And in 2015, I founded My People Group – a business built on honesty, humility, and human connection – to help leaders attract, assess, and retain the right people.
Not just the ones who look good on paper… but the ones who fit the ‘Collier 3 C’s of Recruitment’ – Character, Culture, and Capability.
Because recruitment isn’t about chance. It’s about systems, insight, and instinct – and I bring all three.
That’s why businesses trust me to help them build teams that last. And why I call myself a recruitment expert – not because I’ve done it all, but because I never stop learning how to do it better.
What Clients Say About Us
“I’ve known Jo since 2003. She was the CEO of Adecco, and I was a rookie Consultant with a couple of years under my belt. With the many layers between Jo and I, this didn’t stop her from playing an active role in my development, immediately influencing my career. I later reported to Jo as we built out the exciting brand and industry disrupter, PeopleCo. A company Jo created. Simply put, she is the best leader I have ever worked for, which is why we are still in close contact today. She gave me the confidence to have the right mindset, which has undoubtedly helped me get to where I am today. With each promotion I have achieved, the international moves I have made, and more recently, launching my own Search & Talent Acquisition Advisory Firm, Jo has been there to help me, guide me, and show me that anything is achievable with a positive mindset.”
Stephen Smith – Director, Hunter Shore Group USA
“Jo Collier is an industry professional, having reached great heights in her career spanning multiple decades. Her knowledge of our industry would be unrivalled, particularly in delivering sales strategies and initiatives required to grow a business. The core methodology of Recruitment largely hasn’t changed. Sure, the systems to support our practices have, but in reality, sales activity leads to greater outcomes. Jo, to this day, still stands as the very best salesperson I have ever had the pleasure of working with. She remains the most innovative, strategic, clever and most successful. I was fortunate to have experience working under Jo, as she knows the tools required to succeed in this industry and will empower those keen to learn to be the best they can be.”
Tori Best – Managing Partner, Fish Nankivell
“We have worked with Jo Collier and My People Group for a long time, and they have been more than just a recruiter – they are a true recruitment partner. Their ability to provide significant advice around workforce planning challenges and talent strategy has been invaluable to our business. They take the time to understand our culture, ensuring that every candidate they present is not just a skills match but a cultural fit as well. Their expertise and strategic approach to recruitment have played a key role in shaping our team and future workforce.”
Nathan Sangster, Managing Director, Maxi Ply and Piranha
“Jo Collier assisted us with the onboarding of our new Operations Manager, enabling open discussions about the great things that are working and addressing some minor issues. This process allowed us to work through challenges effectively. Onboarding is about establishing the rhythm of expectations and alignment, and Jo’s support has been highly productive for me and our new team member.”
Anthony Edmonds, Managing Director, Rodburn
“Eltech have used My People Group for many years for our employment requirements, in fact around 80% of our staff have come through My People Group. We have found that Jo and her team fully understand our requirements, they spend a lot of time with us digging into establishing exactly what the job requirement is before they go to market. They analyse the best way to market the position in view of the best results & then are extremely thorough in interviews before we even get to meet a potential candidate.
Jo also works closely with us discussing future requirements which we find very helpful with planning.”
Anthony Arckoll, General Manager, Eltech
“When I fell under Jo’s leadership, it was at a point in my career where (without knowing it) I needed a very strong leader. A leader who understood how to successfully operate a business but, more importantly, was able to teach and develop genuine leadership skills in me.
First and foremost, Jo led by example. However, she also took the time to invest in me and her people by sharing her knowledge, challenging my thinking, and stretching my capabilities.
Jo helped me achieve things I thought were impossible because of the investment and belief she instilled in me. She taught me the fundamentals of leadership and business acumen and demonstrated what can be done when you combine passion and work ethic with these qualities.”