Imagine Watching Sport With No Scoreboard…
Would you sit through a footy match, a tennis final, or even Formula 1 without knowing the score or lap times?
Of course not. The whole point is knowing who’s winning.
Yet in sales, too many people work without a scoreboard.
👉 No KPIs.
👉 No ratios.
👉 No targets.
That’s like playing blind.
KPIs are your scoreboard.
They tell you:
- How many proposals it takes to land a win.
- Whether your pipeline is healthy or hollow.
- If you’re improving or just busy.
Without them, you’re in the dark. With them, you can measure, adjust, and most importantly – WIN.
Tip: Build Your Own Scoreboard
If your company doesn’t set KPIs for you, create your own.
Here’s how:
- Set an Activity Goal – e.g. 10 client visits or calls per week.
- Define Conversion Ratios – track proposals → wins, calls → meetings.
- Pipeline Health Check – aim for at least 3x your target in your pipeline.
- Sales Target – set a monthly or quarterly $ goal that stretches you but is achievable.
- Review Weekly – adjust your activity if you’re falling behind.
Because in sales, just like sport, no score = no point.