What is it?
Your phone call opener is your verbal business card. It’s the first 9 seconds of your sales call – your “elevator statement” – and it determines whether your call continues… or crashes.
Why do you need one?
Because nobody owes you their time. You’ve got 9 seconds to answer their unspoken questions:
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- Who are you?
- Why are you calling me?
- Why should I care?
If you waffle, ramble, or sound generic, they’re already mentally hanging up.
Real Talk:
If your opener sounds like every other recruiter…
“Hi, it’s Jo from ABC Recruitment, just calling to see if you’re hiring right now…”
You’ve lost them.
Sales isn’t about tricking people. It’s about relevance, clarity, value and respect – fast.