Some people say selling feels icky. Pushy. Manipulative.
But here’s the truth: Selling is solving problems. Full stop.
No problem = no sale. Simple as that.
When I was green in sales (a very long time ago), the old saying was:
“A great salesperson can sell ice to an Eskimo.” But think about that – do Eskimos need ice?
Nope. So that’s not a great sale – it’s a pointless one.
The best salespeople don’t force solutions on people.
They uncover real problems and offer real answers.
They help. They serve. They make lives better.
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- That’s not icky.
- That’s powerful.
- That’s meaningful.
So, if you’re afraid to sell – stop thinking of it as pushing.
Start thinking of it as helping.
Because when you find the right problem to solve, selling becomes the most human thing you can do.